Description
Author: Rick Levine; Christopher Locke; Doc Searls; David Weinberger
Publisher: Perseus Publishing
Edition: First Paperback Edition
Date of Publication: 2000
Format: Paperback
Condition: Very good; light handling wear; binding sound; pages clean
Description:
The Cluetrain Manifesto articulated a fundamental shift in how organizations communicate, arguing that markets function as conversations rather than hierarchies. Written at the dawn of the internet’s cultural expansion, the book challenged corporate language, top-down authority, and traditional notions of branding, replacing them with ideas of authenticity, voice, and direct human exchange. More than a business manual, it captured a moment when technology began reshaping social structure, power, and participation itself. Its influence extends beyond commerce into media, culture, and the evolving relationship between institutions and individuals, making it a defining document of early digital thought.