The cover of SPIN Selling by Neil Rackham features bold white text on a blue background, emphasizing the title and author. It also highlights key selling points for its proven sales methods.
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The cover of SPIN Selling by Neil Rackham features bold white text on a blue background, emphasizing the title and author. It also highlights key selling points for its proven sales methods.

spin Selling

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Description

Author Neil Rackham

Publisher GOWER PUBLISHING CO; New Ed edition (January 1, 1995)

Binding paperback

Condition like new

Summary

Neil Rackham’s SPIN Selling introduces a revolutionary sales strategy based on years of extensive research. It outlines the SPIN model—Situation, Problem, Implication, and Need-Payoff—providing sales professionals with actionable techniques to improve sales performance, close larger deals, and achieve lasting success. It's ideal for sales teams, entrepreneurs, and consultants looking to refine their approach and boost sales outcomes.

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