The cover of "Unconscious Branding" by Douglas Van Praet features an image of a face with closed eyes, overlaid with barcode patterns resembling eyelashes. The subtitle highlights the power of neuroscience in marketing.
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The cover of "Unconscious Branding" by Douglas Van Praet features an image of a face with closed eyes, overlaid with barcode patterns resembling eyelashes. The subtitle highlights the power of neuroscience in marketing.

Unconscious Branding

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Description

Author Douglas Van Praet

Publisher St. Martin's Griffin; Reprint edition (March 4, 2014)

Binding paperback

Condition like new

Summary

"Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing" by Douglas Van Praet explores the fascinating intersection of neuroscience and marketing. The book emphasizes how tapping into the unconscious mind can shape consumer behavior, create powerful brand connections, and drive success in marketing campaigns. Using scientific insights and real-world examples, Van Praet offers a step-by-step guide to understanding the psychological principles behind effective marketing, making it an essential read for marketers, entrepreneurs, and anyone seeking to influence and engage audiences on a deeper level.

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