Description
Author Ryan Holiday
Publisher Portfolio; unabridged edition (July 2, 2013)
Binding paperback
Condition very good with some wear on edges
Summary
The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age.
Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today.
Trust Me, I’m Lying was the first book to blow the lid off the speed and force at which rumors travel online—and get "traded up" the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business.
"Trust Me, I'm Lying: Confessions of a Media Manipulator" by Ryan Holiday offers a gripping and unsettling look into the dark arts of media manipulation. As a former PR strategist, Holiday reveals the underhanded tactics used to control narratives and shape public opinion, exposing how the media is often a pawn in the game of power and deception. This book is an essential read for anyone interested in the intersection of media, ethics, and power, offering both a cautionary tale and an insider’s perspective on the sometimes sinister world of public relations and journalism.