Part of your strategy is to find your audience. SEO, Search Engine Optimization is the rosetta stone. Few people can do this effectively and authors underutilize this valuable tool. Proper keyword research provides you with words and phrases that map the behavior of your ideal audience. We find the most engaged customers who want what you have. It is completely customized. We find the words and phrases that have the most “juice” and guide you on how to use them to drive customers to you.
The secondary benefit is to know what your reader needs. If you are writing a book or book proposal you can understand your audience. These keywords can also be used for website optimization and blogging.