High Velocity Innovation will show how companies accelerate growth with:

• • The strategic elements that pull innovation from their best people

• • A framework for driving innovation that overcomes roadblocks, cultural barriers, and the pressure to sustain the current business

• • Leadership models and metrics for building high accountability and responsiveness into innovation systems

• • A roadmap for accelerating innovation across your business, no matter where you are now

What Is High Velocity Innovation?

High-Velocity Innovation is the ability to deliver new solutions that generate value for you and your customers at a rapid pace that is timed to the needs of your customers, markets, and businesses.

Innovation is a novel approach to solving a problem, perhaps one that customers don’t know they have. This implies that the innovation is something new—something that’s never been done before. It also implies that innovation has a purpose. It’s not pure research to advance the state of human knowledge and it’s not pure art for creative expression. It accomplishes something meaningful for your company, your customers, and your investors.

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“If you strive for more relevant innovation or want to outpace your competition, this book is for you.” —Roger Johnson, Senior Vice President of Product Design and Engineering, Keurig Dr Pepper

When a company can get its best ideas to market faster, its leaders can be confident that their most important strategic decisions will be executed faithfully, and their visions for the company’s future will be realized. They are also able to be agile in response to market changes, pursue new opportunities, and achieve ambitious plans for growth.

High Velocity Innovation will show how companies accelerate growth with:

• • The strategic elements that pull innovation from their best people

• • A framework for driving innovation that overcomes roadblocks, cultural barriers, and the pressure to sustain the current business

• • Leadership models and metrics for building high accountability and responsiveness into innovation systems

• • A roadmap for accelerating innovation across your business, no matter where you are now